Digital Marketing Specialist

We are currently looking for a Digital Marketing Specialist to join our team and support the execution, analysis, and optimisation of our digital marketing initiatives.

Responsibilities

• 𝐀𝐝𝐬 & 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐒𝐮𝐩𝐩𝐨𝐫𝐭: Assist in creating, managing, and optimising Meta & Tiktok Ad campaigns to improve reach, engagement, and conversions.

• 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 & 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠: Monitor campaign performance using Meta Business and relevant to analyse key metrics and generate insights.

• 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 (𝐒𝐌𝐎): Support social media optimisation efforts to improve engagement, visibility, and audience growth across social media platforms.

• 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐀𝐥𝐢𝐠𝐧𝐦𝐞𝐧𝐭: Ensure digital content aligns with brand voice, messaging, and overall marketing goals.

• 𝐄-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐮𝐩𝐩𝐨𝐫𝐭: Assist in optimising campaigns and promotions for

• 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 & 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Prepare basic performance reports and suggest improvements based on data insights.

𝐑𝐞𝐪𝐮𝐢𝐫𝐞𝐦𝐞𝐧𝐭𝐬:

• Bachelors Degree in Relevant Field

• Basic familiarity with Meta Ads and digital advertising concepts.

• Understanding of Meta Business

• Ability to analyse data, track metrics, and communicate insights clearly.

• Prior exposure to e-commerce marketing and tiktok Ads is a plus.