We are seeking a skilled and versatile Digital Marketing Specialist with a strong focus on SEO and video editing to join our team. As a Digital Marketing Specialist, you will play a pivotal role in enhancing our online presence, optimizing our website for search engines, and creating compelling video content to engage our audience. Your expertise in SEO and video editing will contribute to driving organic traffic, improving search rankings, and increasing brand visibility.

Responsibilities:

1. SEO Strategy and Implementation: Develop and execute comprehensive SEO strategies to improve website visibility, organic search rankings, and traffic. Conduct keyword research, optimize on-page elements, create SEO-friendly content, and implement technical SEO best practices.
2. Content Creation and Video Editing: Create engaging video content for various digital platforms, including social media, websites, and email campaigns. Utilize video editing software to edit and enhance video footage, add graphics, animations, and sound effects, ensuring high-quality output.
3. YouTube Optimization: Optimize YouTube channels, video descriptions, tags, and thumbnails for maximum visibility and engagement. Implement SEO tactics specific to YouTube to increase video views, subscribers, and channel growth.
4. Analytics and Reporting: Monitor and analyze key SEO and video performance metrics using tools like Google Analytics and YouTube Analytics. Provide regular reports on the effectiveness of SEO efforts, video engagement, and campaign performance. Make data-driven recommendations for improvement.
5. Collaborative Approach: Work closely with cross-functional teams, including marketing, content creators, designers, and developers, to ensure seamless execution of digital marketing strategies. Collaborate on the development and distribution of video content across various channels.
6. Stay Updated: Keep up to date with industry trends, algorithm changes, and emerging SEO and video editing techniques. Continuously enhance your skills and knowledge to deliver innovative digital marketing solutions.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, with a strong emphasis on SEO and video editing.
• In-depth knowledge of SEO techniques, tools, and best practices.
• Proficiency in video editing software such as Adobe Premiere Pro, Final Cut Pro, or similar.
• Experience with creating and optimizing video content for digital platforms, particularly YouTube.
• Familiarity with SEO tools such as Google Analytics, Google Search Console, SEMrush, or similar.
• Strong analytical skills and ability to interpret data and metrics.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.

If you are passionate about digital marketing, SEO, and video editing, and are eager to contribute to our online growth, we would love to have you join our team. Show us your skills and help us achieve our digital marketing objectives.