Tonight's cast · updatedPublished
By the box office4:16 pm
Content-managed sites
A site the in-house team edits and publishes itself, the same minute the news changes.
Media & Entertainment
An audience comes for one night. We build what brings it back for the season.
A ticket abandoned at a forced sign-up, a cast change waiting on a developer, a first-time visitor never invited back, a Tuesday house half empty. We find which costs you most and build the fix.
- Content-managed sites
- Tickets & subscriptions
- Podcasts & live audio
- Creator tools
The leak
They came once. Then nothing.
An audience that does not return leaves no complaint behind. Flip the switch to see the same four moments with the system in place.
- Abandoned checkout9:32 pm
Two seats for Saturday, on a phone
- Show page
- Seats chosen
- Create an accountLeft here
- Pay
A password before a purchase
Two seats unsold
- Stale page4:15 pm
2:00 · Cast change confirmed
4:15Site shows last week's cast
A ticket raised with the web agency
7:30 · Curtain up
Wrong until Thursday
- One-time visitorMonth 8
First visit
New season
Month 8
One newsletter for everyone, unopened
Came once, and that was it
- Weeknight houseTuesday
Tuesday performance, 12 rows
7 of 12 rows sold
No offer to those who nearly booked
Five rows dark all night
Before anything is built, we measure each of these and put a monthly number on it.
Illustrative moments, not client data.How the audit works
What we build
One audience record behind the site, the ticket and the feed.
The website is edited by an agency, tickets live in a box-office system and listeners are numbers in a podcast host. We join them, so the team can publish in a minute and know who to invite back.
Today
The website
Changed by raising a ticket. Tonight's page waits its turn.
Ticketing
Sells the seat. Forgets the person by morning.
Newsletter
One message to everyone, whatever they came to see.
Podcast host
Counts downloads. Cannot say who stopped listening.
One audience record
What someone saw, heard and nearly booked is one record, so the next thing they are offered is something they would choose.
- PublishingEdited by the team, live in a minute
- TicketsBought as a guest, in under a minute
- ReturnInvited back to something similar
- ListeningEpisodes found, followed, resumed
The team sees who came once, who subscribes and which seats are still to sell.
2 seats · Sat 7:30Paid
Bought as a guest
50 seconds · account offered after
Tickets & subscriptions
Checkout as a guest in under a minute, and renewals asked for before they lapse.
- Ep 412Hour 1Resume 14:20
- Ep 411Full showPlayed
- LiveOn air nowListen
Picked up where they left off
Podcasts & live audio
Every episode findable on the site, playable in place and picked up where it stopped.
Giveaway · 4 platformsDrawn
Winner picked fairly
Entries checked · result shareable
Creator tools
Small tools people use and pass on: a clip, a giveaway draw, a result worth sharing.
Illustrative screens. What gets built follows the audit.
Who builds it
Engineers who ship, since 2018.
We have built production software for clients since 2018, and we run our own three companies on systems we built. The audit is two weeks of an engineer inside your business, not a questionnaire.
- 8+
- Years shipping production software
- Sacramento · Faisalabad
- 18,000+
- Hours of engineering delivered for clients
- Logged on Upwork
- 100%
- Job Success Score on Upwork
- Top Rated Plus
Three companies of our own run this way: a gifting brand, a services firm and farm software.
See how they runCase studies
What we have shipped in Media & Entertainment.
5 projects we designed and built for clients. Each one is live: open it and look around.
Houston Grand Opera
Performing Arts Website
Website for a major US opera company.
The website for Houston Grand Opera: the season and each production, tickets and subscription packages, events, and the stories around them — content-managed on DatoCMS so the company's own team publishes it.
- Season and production pages, from the hero down
- Tickets and subscription packages a click from everywhere
- Events and experiences beyond the main stage
The Clay Travis & Buck Sexton Show
Talk Radio Website
Website for a nationally syndicated talk-radio show.
The site for a nationally syndicated talk-radio show: listen live, watch, podcasts and audio, a station finder, a VIP membership area and the newsletter — published every day by the show's team on WordPress.
- Listen live, watch and podcast players on the home page
- A station finder for local affiliates
- VIP membership with members-only audio and video
Parrot AI
AI Voice Generator Website
Celebrity voice generator for fun audio clips.
The website for Parrot AI, an app for making AI audio, images and video: celebrity-voice messages, birthday clips, roasts and pranks, animated photos and image edits — with templates, tools and pricing laid out for a first-time visitor.
- Use-case-led home page: roast a friend, a birthday message, a prank
- Templates and tools pages
- Pricing and billing
Fairo
Social Media Giveaway Software
Fair giveaways for Instagram, TikTok, YouTube and Telegram.
A giveaway platform whose result anyone can check. Fairo gathers entrants, uses AI to check their screenshots against the rules, detects bots, and draws the winner from a seed whose hash is published before the draw. In Ukrainian, for creators and brands.
- AI checks of entrants' screenshots against the giveaway rules
- Bot detection
- Provably fair draws: the seed hash is published before the start
Frequency Optics
Film Studio Website
Website for a film production studio.
A film studio's site staged as a cinema — curtains, seats and screen — that opens onto the studio's films and its services.
- A cinema-styled landing, curtains and all
- Films and services sections
- Client sign-in
The same engineering, pointed at your numbers. That's the work.
Book an Opportunity CallHow to start
Start with a number, not a platform.
The diagnosis is paid work: $3,000, fixed, and credited in full to the build. The roadmap is yours either way.
01 · First
Opportunity Call
30 min
With an engineer, not a salesperson
We name the processes worth fixing and the ones that are not. If it is not worth it yet, we tell you plainly.
02 · Then
The audit
$3,000
14 days · credited to the build
Every process scored by payback, and a roadmap with a monthly number on each line.
03 · After the audit
The first build
~4 weeks
Highest payback first
Wired into the ticketing system, website and mailing tools you already run.
Answers
Asked on the first call
Do we have to leave our ticketing provider?
No. The first build plugs into the ticketing system, website and mailing tools you already run. Replacing any of it is a separate decision, made later and with numbers.
Can our own team really run the site without a developer?
That is the point of a content-managed build. Pages are made from blocks the team already thinks in: a production, a cast list, an episode, a notice. The Houston Grand Opera site, shown on this page, is published by the company's own team on DatoCMS.
We are a small team. Is this too much for us?
The audit costs the same for everyone, and it names the one fix that pays back first. Often that is a single thing: guest checkout, or the team being able to publish. You can build that and stop there.
Have you built for media and the arts before?
Yes, as client work shown on this page: the Houston Grand Opera website on DatoCMS, the site for The Clay Travis & Buck Sexton Show, Parrot AI, the Fairo giveaway platform and the Frequency Optics studio site.
What does it cost?
The audit is $3,000, fixed, and credited in full to the first build. Builds start from $15,000 and are priced from the audit's roadmap, so you see the monthly number each one is expected to recover before you commit to it.
How long until something is live?
The audit takes 14 days. The first build ships in about four weeks. We build the highest-payback system first rather than everything at once.
Book a call
Find out exactly where AI pays for itself in your business.
Start with a 30-minute call. If the numbers say AI isn't worth it for you yet, we'll tell you that too.
- 30 minutes with an engineer, not a salesperson
- We name the processes worth automating, and the ones that aren't
- If AI isn't worth it for you yet, we tell you plainly
We onboard a few companies at a time. Naveed Sarwar, founder, sits in on every audit — because the map is the product.