Product page · on a phone1.4 s
Time to the main image
Theme rebuilt · 9 apps removed
Shopify storefronts
Storefronts built around the product, and fast on the phone most shoppers use.
Retail & E-commerce
Shoppers leave at the last step. We build the store that gets them through it.
A cart dropped at the shipping price, a best-seller sold out in the one size people want, a 'where is my order?' answered a day late, a return that became a refund. We find which costs you most and build the fix.
- Shopify storefronts
- Theme customization
- Multi-currency checkout
- Event merchandise
The leak
Paid for the click. Lost the order.
None of these is counted as a failed sale in your analytics. Flip the switch to see the same store with the system in place.
- Abandoned cartCheckout
A shopper in Berlin, on a phone
- Cart
- Shipping, dutiesLeft here
- Payment
- Order placed
Priced in dollars, duties a surprise
A full cart, abandoned
- Stock-outDrop day
Size M sold out. The next 8 shoppers:
0 of 8 kept
'Sold out', and nothing to click
Eight buyers sent to a competitor
- Order status10:40 pm
Hi, where is my order? It was due yesterday.
10:40 pm
Ticket #4471 opened. Reply in 24 to 48 hours.
A chargeback, or a one-star review
- ReturnOrder #20418
Return · wrong size
- Jacket, size S$120
- Return label−$8
- Swap for size MNot offered
Kept from the sale$0, refunded
A sale undone by a size
Before anything is built, we measure each of these and put a monthly number on it.
Illustrative orders, not client data.How the audit works
What we build
One store, where stock, currency, support and returns agree.
The theme, the checkout, a dozen apps and the support inbox were each added to fix one thing. We rebuild the path from product page to delivered order so they work as one store.
Today
Theme and apps
Twelve plug-ins, each adding weight to every page.
Checkout
One currency, with duties revealed at the last step.
Stock sheet
Says "sold out", and takes no names.
Support inbox
Answers "where is my order?" by hand, all day.
One store
The price a shopper sees in Berlin, the stock behind it and the tracking after it come from the same place.
- StorefrontFast on a phone, built around the product
- CheckoutLocal currency, costs shown early
- StockDemand kept when it runs out
- After-saleTracking answered, exchanges offered
Every order shows where it came from, where it is and whether the customer came back.
Find your size · quizLive
Size M recommended
Built into the theme · no extra app
Theme customization
Quizzes, bundles and rewards built into the theme itself, instead of bolted on as apps.
- BerlinJacket€112
- DutiesIncluded€0
- Shipping3 to 5 days€6
No surprise at the last step
Multi-currency checkout
Prices, duties and shipping in the shopper's own currency, shown before the last step.
Drop · 10:00 amSold through
No oversell
Stock capped · 6 asked to be told
Event merchandise
Drop-day stores that take the rush, cap what is sold and keep the names of those who missed out.
Illustrative screens. What gets built follows the audit.
Who builds it
We run a store ourselves.
GulNGifts is our own gifting brand. We measured it: slow replies, not traffic, were costing us orders, so a leads engine now follows up every enquiry. That is the same audit we would run on your store.
- 8+
- Years shipping production software
- Sacramento · Faisalabad
- 18,000+
- Hours of engineering delivered for clients
- Logged on Upwork
- 100%
- Job Success Score on Upwork
- Top Rated Plus
Three companies of our own run this way: a gifting brand, a services firm and farm software.
See how they runCase studies
What we have shipped in Retail & E-commerce.
3 projects we designed and built for clients. Each one is live: open it and look around.
BrüMate
Shopify Store
Premium insulated tumblers, drinkware and coolers.
BrüMate's storefront for insulated tumblers, leakproof drinkware, coolers and hydration packs: limited collections, a quiz that matches a shopper to a product, rewards and order tracking — built and customized on Shopify.
- Limited and core collections on the home page
- A shop-by-quiz product match
- Rewards and order tracking
VOZ Apparel
Fashion E-commerce
Luxury fashion that empowers Indigenous weavers.
The store for VOZ, an artisanal luxury fashion brand made in collaboration with Indigenous Mapuche weavers: handmade pieces in alpaca, cashmere and Pima cotton, multi-currency checkout, and private styling appointments in its Chelsea studio or online.
- Multi-currency pricing: USD, CAD, EUR, GBP and CLP
- Private styling appointments, in studio or virtual
- The brand's story and its artisans, told alongside the product
Ventures Events Store
Event Merchandise Store
The merchandise store for a consumer-events company.
The online store for Ventures, the company behind events such as the Milwaukee Sports Show, the Central Ohio Home & Garden show and the Wine & Food Experience: merchandise and gear for each event, on Shopify.
- Merchandise organised by event
- Customer accounts, search and cart
- Shopify checkout
The same engineering, pointed at your numbers. That's the work.
Book an Opportunity CallHow to start
Start with a number, not a platform.
The diagnosis is paid work: $3,000, fixed, and credited in full to the build. The roadmap is yours either way.
01 · First
Opportunity Call
30 min
With an engineer, not a salesperson
We name the processes worth fixing and the ones that are not. If it is not worth it yet, we tell you plainly.
02 · Then
The audit
$3,000
14 days · credited to the build
Every process scored by payback, and a roadmap with a monthly number on each line.
03 · After the audit
The first build
~4 weeks
Highest payback first
Wired into the store, apps and inbox you already run.
Answers
Asked on the first call
Do we have to leave Shopify or change our theme?
No. The client stores on this page are all on Shopify, and the first build usually works inside the theme and checkout you have. A rebuild happens only when the audit shows the theme itself is the cost.
We already have apps for most of this. Why build?
Because each app fixes one thing and adds weight to every page. The audit lists what each one earns against what it costs in speed and fees. Some stay. The ones that do not are replaced by something built into the store.
How will we know the fix worked?
The audit starts with a baseline: where shoppers leave, by step, device and country. The same measurement runs after the build, so the change is a number and not an impression.
Have you built for retail before?
Yes, as client work shown on this page: the Shopify stores for BrüMate, VOZ Apparel and Ventures Events. We also run a store of our own, the gifting brand GulNGifts.
What does it cost?
The audit is $3,000, fixed, and credited in full to the first build. Builds start from $15,000 and are priced from the audit's roadmap, so you see the monthly number each one is expected to recover before you commit to it.
How long until something is live?
The audit takes 14 days. The first build ships in about four weeks. We build the highest-payback system first rather than everything at once.
Book a call
Find out exactly where AI pays for itself in your business.
Start with a 30-minute call. If the numbers say AI isn't worth it for you yet, we'll tell you that too.
- 30 minutes with an engineer, not a salesperson
- We name the processes worth automating, and the ones that aren't
- If AI isn't worth it for you yet, we tell you plainly
We onboard a few companies at a time. Naveed Sarwar, founder, sits in on every audit — because the map is the product.