- 7:42Phone · 2 mains$46
- 7:44Web · family box$62
- 7:47Phone · 1 main$19
3 direct orders · no commission
Online ordering
Direct ordering by phone and web, straight to the kitchen and without a marketplace's cut.
Food & Restaurants
Margin leaves by phone, by app and by empty table. We build what keeps it.
Orders that ring out during the rush, regulars who order through a marketplace, a sold-out dish still on sale online, a table for six that never shows. We find which costs you most and build the fix.
- Online ordering
- Table reservations
- Menu & pricing
- Review management
The leak
Full on Friday, and still leaking.
None of it is on the night's sales report. Flip the switch to see the same service with the system in place.
- The rush7:42 pm
A regular, phoning in a takeaway
Rang out
Everyone is on the pass
Orders from the place next door
- Marketplace orderOrder #5512
A regular's Friday order
- 2 mains$38.00
- 1 side$10.00
- Marketplace fee−$12.00
You keep$36, no contact
A regular the app owns
- Sold out8:15 pm
8:05 · Kitchen · short rib sold out
8:15Delivery app · still on sale
Three more orders taken for it
8:05 · Floor staff · told at the pass
Refunds, and a one-star review
- No-showSat 8:00 pm
Second seating, twelve tables
2 tables never came
A six and a four, no deposit held
Ten covers lost at peak
Before anything is built, we measure each of these and put a monthly number on it.
An illustrative service, not client data.How the audit works
What we build
One menu, one order queue, one guest list.
The POS, the delivery tablets, the reservations book and the phone each run their own version of tonight. We connect them, so the menu is right everywhere and a regular is a name instead of an order number.
Today
The phone
Rings through service. The order is on a notepad, maybe.
Delivery tablets
Three of them, each with its own menu and its own cut.
Reservations book
A name and a time. No deposit, no reminder.
The POS
Counts what sold. Cannot say who the regulars are.
One service
The dish the kitchen runs out of at 8:05 is gone from every menu at 8:05, and the guest who orders it every Friday has a name.
- OrdersPhone, site and apps in one queue
- MenuChanged once, right everywhere
- TablesConfirmed, with a waitlist behind
- GuestsKnown by name, reachable directly
Tonight's orders, covers and sold-out dishes on one screen, as they happen.
Sat 8:00 · table for 6Confirmed
Deposit held
Reminder sent · waitlist of 3
Table reservations
Bookings confirmed by text, a deposit on large tables, and a waitlist for the ones that free up.
Short rib · sold outSynced
Site · 3 apps · QR menu8:05 pm
Menu & pricing
One menu behind the site, the apps and the QR code. Mark a dish sold out once.
New review · 2 stars
Sorry about the wait on Friday, Dana. That is on us. Can we make it right this week?
Reply posted · owner alerted
Review management
Every review answered in your voice, and the unhappy ones flagged to you before they spread.
Illustrative screens. What gets built follows the audit.
Who builds it
Engineers who ship, since 2018.
We have built production software for clients since 2018, and we run our own three companies on systems we built. The audit is two weeks of an engineer inside your business, not a questionnaire.
- 8+
- Years shipping production software
- Sacramento · Faisalabad
- 18,000+
- Hours of engineering delivered for clients
- Logged on Upwork
- 100%
- Job Success Score on Upwork
- Top Rated Plus
Three companies of our own run this way: a gifting brand, a services firm and farm software.
See how they runCase studies
What we have shipped in Food & Restaurants.
5 projects we designed and built for clients. Each one is live: open it and look around.
Café Boulud NYC
Restaurant Website
The website for Daniel Boulud's Café Boulud at Maison Barnes.
The site for Chef Daniel Boulud's restaurant on Manhattan's Upper East Side: the story of the room, a menu written around its four culinary muses, private dining and experiences, with reservations a click away from every page.
- Reservations and private-dining enquiries in the header of every page
- Menus organised around the restaurant's four culinary muses
- Experiences and private-dining pages for events
Go Grocer
Grocery Delivery App
Ultra-fast delivery of groceries, prepared food and essentials.
Go Grocer delivers freshly prepared meals, alcohol, groceries and everyday essentials within minutes, packed at a nearby store and sent straight to the door. Ordering is a few taps, from one app.
- Prepared meals, groceries, alcohol and essentials in a single basket
- Orders packed at a nearby store for delivery in minutes
- Ordering in a few taps, from one app
ORDA
Restaurant Pre-Order App
To-go ordering from 200+ restaurants nearby.
ORDA lets people pre-order lunch from more than 200 partner restaurants across Germany, choose when it should be ready, pay in the app and pick it up without queueing. Feeless, cashless and contactless.
- Find open restaurants nearby and order ahead
- Pick the time the food should be ready
- In-app payment by card, PayPal or Apple Pay
Bidfood Home UAE
Food Delivery App
Home ordering from a major food wholesaler.
Bidfood Home brings a food-service wholesaler's range to home cooks in the UAE: appetizers, main courses, desserts and restaurant-grade ingredients, ordered in the app and delivered to the door.
- A wholesaler's catalogue, browsable by course and category
- Ordering and delivery from the app
- Data encrypted in transit, with account deletion on request
Flapjack
Restaurant Menu Design Software
A menu design editor for restaurants.
A design editor for restaurant menus, built on IMG.LY's CE.SDK. Owners start from a curated library of menu templates, edit, save and keep the menu current, then download high-resolution, watermark-free files to print or share.
- A curated library of professionally designed menu templates
- Save and update, so the menu stays current
- Unlimited high-resolution, watermark-free downloads
The same engineering, pointed at your numbers. That's the work.
Book an Opportunity CallHow to start
Start with a number, not a platform.
The diagnosis is paid work: $3,000, fixed, and credited in full to the build. The roadmap is yours either way.
01 · First
Opportunity Call
30 min
With an engineer, not a salesperson
We name the processes worth fixing and the ones that are not. If it is not worth it yet, we tell you plainly.
02 · Then
The audit
$3,000
14 days · credited to the build
Every process scored by payback, and a roadmap with a monthly number on each line.
03 · After the audit
The first build
~4 weeks
Highest payback first
Wired into the POS, reservations system and phone line you already run.
Answers
Asked on the first call
Does it work with our POS?
No. The first build plugs into the POS, reservations system, delivery accounts and phone line you already run. Replacing any of it is a separate decision, made later and with numbers.
Can it take phone orders in the middle of service?
Yes. It answers, takes the order, reads it back, gives a pickup time and sends it to the same screen as your other orders. A caller who wants a person, or has an allergy question you want staff to handle, is handed over. We have built AI phone ordering as part of our voice-agent work.
Are you telling us to leave the delivery apps?
No. They bring people who have never heard of you. The leak is the regular who orders through them every week. The first build usually gives those repeat orders a direct route and leaves the marketplaces to do what they are good at.
Have you built for restaurants before?
Yes, as client work shown on this page: the website for Café Boulud NYC, the Go Grocer, ORDA and Bidfood Home ordering apps, and Flapjack, a menu editor for restaurants.
What does it cost?
The audit is $3,000, fixed, and credited in full to the first build. Builds start from $15,000 and are priced from the audit's roadmap, so you see the monthly number each one is expected to recover before you commit to it.
How long until something is live?
The audit takes 14 days. The first build ships in about four weeks. We build the highest-payback system first rather than everything at once.
Book a call
Find out exactly where AI pays for itself in your business.
Start with a 30-minute call. If the numbers say AI isn't worth it for you yet, we'll tell you that too.
- 30 minutes with an engineer, not a salesperson
- We name the processes worth automating, and the ones that aren't
- If AI isn't worth it for you yet, we tell you plainly
We onboard a few companies at a time. Naveed Sarwar, founder, sits in on every audit — because the map is the product.