7:10 am · slept badly
A slow three-minute start for a short night. Ready when you are.
Session finished
Guided meditation
Sessions chosen for the day someone is having, and sent where they will see them.
Wellness
A wellness product is judged on day thirty. We build what keeps the routine going.
A habit that breaks in the first week, a device that never pairs, a refill that runs out unnoticed, a retreat with places left unsold. We find which costs you most and build the fix.
- Guided meditation
- Smart-device apps
- Wellness e-commerce
- Courses & retreats
The leak
Day one is easy. Day thirty is the business.
Nobody writes to say the routine stopped. Flip the switch to see the same customer with the system in place.
- Broken habitDay 10
One new user, minutes a day
Day 1Day 10Gone by day ten
The first missed day went unnoticed
Cancelled at the first renewal
- Set-upMinute 4
A new diffuser, out of the box
- Unboxed
- Bluetooth pairingFailed twice
- Wi-Fi joined
- First scent
No hint what went wrong, no retry
Back in the box, then returned
- RefillDay 45
Delivered
Runs out
Day 45
No reminder, so the routine stopped
Rebought elsewhere, or never
- Unsold places3 weeks out
Spring retreat, 14 places
9 of 14 booked
Enquiries never chased for a deposit
Five places empty on the day
Before anything is built, we measure each of these and put a monthly number on it.
An illustrative customer, not client data.How the audit works
What we build
One customer record across the app, the device and the shop.
The app knows the sessions, the device knows the hours and the shop knows the orders, and none of them knows the others. We join them, so the brand can see a routine forming or fading.
Today
The app
Counts downloads. Loses sight of people after week one.
The device
Knows it was switched on. Tells nobody when it stopped.
The shop
Sees one order. No idea the bottle is nearly empty.
Retreat inbox
Enquiries answered once, then left to decide alone.
One customer record
A missed session, an idle device and a refill that is due are the same person, and one message can answer all three.
- PracticeSessions that fit the day they are in
- DevicePaired once, noticed if idle
- RefillsOffered before they run out
- RetreatsEnquiries followed to a deposit
The brand sees who is building a routine, who is fading and what each needs next.
Diffuser · bedroomConnected
Evening scene · 9:30 pm
Paired in 40 sec · schedule set
Smart-device apps
Companion apps that pair first time and keep the device part of the routine.
- Day 1Lavender · 15 mlDelivered
- Day 26Refill offeredOpened
- Day 27RefillOrdered
Reordered before it ran out
Wellness e-commerce
A store that knows what someone owns, and offers the refill before it runs out.
Spring retreat · places13 of 14
4 deposits came from follow-up
Packing list sent to every guest
Courses & retreats
Enquiries followed up until there is a deposit, and guests prepared before they arrive.
Illustrative screens. What gets built follows the audit.
Who builds it
Engineers who ship, since 2018.
We have built production software for clients since 2018, and we run our own three companies on systems we built. The audit is two weeks of an engineer inside your business, not a questionnaire.
- 8+
- Years shipping production software
- Sacramento · Faisalabad
- 18,000+
- Hours of engineering delivered for clients
- Logged on Upwork
- 100%
- Job Success Score on Upwork
- Top Rated Plus
Three companies of our own run this way: a gifting brand, a services firm and farm software.
See how they runCase studies
What we have shipped in Wellness.
3 projects we designed and built for clients. Each one is live: open it and look around.
Peach Mindfulness
Meditation App
Meditation personalized by AI, delivered by text.
Meditation without another app to install. Peach sends guided sessions to the user's phone by automated text message, each chosen by AI for their current mood and situation — ten minutes a day, from beginner to advanced.
- Sessions selected by AI for mood and life situation
- Delivered by automated text message — no app installation
- Morning and night routines, ten minutes a day
Young Living AromaConnect
Smart Diffuser App
Companion app for Young Living's smart diffusers.
The app that runs Young Living's Luna Mist and Wake Up Light diffusers. Mist levels, nightlight and light settings are controlled from the phone, and Rise and Rest routines — light, sound and oil together — are scheduled around the user's day.
- Luna Mist control: mist levels and nightlight
- Wake Up Light control: dynamic light, sounds and two oil bays
- Rise and Rest routines, built and scheduled in the app
Gaia Marketplace
Wellness E-commerce
A marketplace for Gaia's wellness and spirituality audience.
Gaia's marketplace sells beyond the streaming subscription: retreats and tours, courses and certifications, live events and meetups, and curated wellness products — one storefront, built and customized on Shopify.
- Retreats and tours, sold alongside physical products
- Courses and certifications tied to Gaia's content
- Live events and meetups
The same engineering, pointed at your numbers. That's the work.
Book an Opportunity CallHow to start
Start with a number, not a platform.
The diagnosis is paid work: $3,000, fixed, and credited in full to the build. The roadmap is yours either way.
01 · First
Opportunity Call
30 min
With an engineer, not a salesperson
We name the processes worth fixing and the ones that are not. If it is not worth it yet, we tell you plainly.
02 · Then
The audit
$3,000
14 days · credited to the build
Every process scored by payback, and a roadmap with a monthly number on each line.
03 · After the audit
The first build
~4 weeks
Highest payback first
Wired into the app, device and store you already run.
Answers
Asked on the first call
Is this medical or therapeutic advice?
No. The system suggests sessions, routines and products. It does not diagnose, treat or advise on a health condition, and it says so. Anything that sounds like a health concern is pointed to a professional.
Won't more reminders just annoy people?
Reminders do. A shorter session on a day someone is clearly busy does not. The build decides when to say nothing, and people choose the channel and the hour.
Do we have to rebuild our app or leave our store platform?
No. The first build plugs into the app, device and store platform you already run. Replacing any of it is a separate decision, made later and with numbers.
Have you built for wellness before?
Yes, as client work shown on this page: Peach Mindfulness, meditation chosen by AI and delivered by text message; AromaConnect, the companion app for Young Living's smart diffusers; and the Gaia Marketplace store on Shopify.
What does it cost?
The audit is $3,000, fixed, and credited in full to the first build. Builds start from $15,000 and are priced from the audit's roadmap, so you see the monthly number each one is expected to recover before you commit to it.
How long until something is live?
The audit takes 14 days. The first build ships in about four weeks. We build the highest-payback system first rather than everything at once.
Book a call
Find out exactly where AI pays for itself in your business.
Start with a 30-minute call. If the numbers say AI isn't worth it for you yet, we'll tell you that too.
- 30 minutes with an engineer, not a salesperson
- We name the processes worth automating, and the ones that aren't
- If AI isn't worth it for you yet, we tell you plainly
We onboard a few companies at a time. Naveed Sarwar, founder, sits in on every audit — because the map is the product.