Sat 2:00 · balayageDeposit paid
Booked from a DM
3 hrs held with Mia
Online booking
Bookings taken from DMs, the site and the phone, each given the right length for the service.
Beauty & Salons
A busy salon still has empty chair time. We build the system that fills it.
Bookings asked for by DM at midnight, gaps too short to sell, regulars stretching six weeks to ten, products bought somewhere else. We find which costs you most and build the fix.
- Online booking
- Appointment reminders
- Client retention
- Social content
The leak
A full book still leaks.
None of it shows in the appointment count. Flip the switch to see the same four moments with the system in place.
- Booking by DM11:20 pm
Do you have Saturday for balayage?
11:20 pm
Seen at 10:15 am, between two clients
Booked at a salon that answered
- Chair timeThursday
One chair, eight bookable hours
5 of 8 hours sold
Three gaps, each too short to book
Three hours nobody can buy
- Drifting regularMonth 9
Weeks between one client's visits
JanuarySeptemberGone by the autumn
Nobody saw the gap widening
A regular, lost without a word
- RetailAt the till
Sat 2:00 · colour and cut
- Colour$140
- Cut and finish$65
- AftercareNot offered
Ticket$205
Bought online, from someone else
Before anything is built, we measure each of these and put a monthly number on it.
An illustrative week, not client data.How the audit works
What we build
One client record behind the chair, the DMs and the shelf.
The booking app knows the appointment, Instagram holds the conversation and the stylist remembers the formula. We put all of it on one client record that stays with the salon.
Today
Booking app
Takes the booking. Misses the regular who stopped.
Instagram DMs
Where bookings are asked for, hours before anyone reads.
Stylist's memory
Holds the formula. Leaves when the stylist does.
The till
Rings up the service. Never knows the shampoo ran out.
One client record
The DM at midnight, the colour formula and the bottle that is about to run out all sit on one client.
- BookingFrom any channel, deposit held
- ColumnArranged so gaps do not form
- ClientFormula, history, next visit due
- RetailReorder prompted as it runs low
The client list belongs to the salon, not to an app or a stylist's phone.
48 hrs before
See you Saturday at 2:00 with Mia. Reply C to confirm or R to move it.
Confirmed
Appointment reminders
Reminders that ask for a reply, and offer a freed slot to the waitlist the minute it opens.
Ana · every 6 weeks8 wks
Last visit 12 Mar
Nudge sent with her usual slot
Client retention
Every regular has a rhythm. The system knows it, and speaks up when a visit is overdue.
Reel · copper balayageScheduled
Booking link attachedFri 6 pm
Social content
Finished work turned into posts with a booking link, so the feed fills the diary.
Illustrative screens. What gets built follows the audit.
Who builds it
Engineers who ship, since 2018.
We have built production software for clients since 2018, and we run our own three companies on systems we built. The audit is two weeks of an engineer inside your business, not a questionnaire.
- 8+
- Years shipping production software
- Sacramento · Faisalabad
- 18,000+
- Hours of engineering delivered for clients
- Logged on Upwork
- 100%
- Job Success Score on Upwork
- Top Rated Plus
Three companies of our own run this way: a gifting brand, a services firm and farm software.
See how they runCase studies
What we have shipped in Beauty & Salons.
2 projects we designed and built for clients. Each one is live: open it and look around.
CoverClap
Beauty Professional Directory
Montreal's directory of beauty pros and hair salons.
A directory of Montreal beauty professionals and salons. Visitors browse by service — braids, makeup, men's cuts, weaves, colour, wigs — and compare top-rated artists by distance, average price and services offered. Professionals join through CoverClap for Business, and a blog covers the beauty business itself.
- Browse by service, from braids and makeup to colour and wigs
- Artist cards with rating, distance, average price and service count
- A business sign-up path for professionals and salons
Zen Hair
Hair Extensions E-commerce
A luxury hair-extension supplier's store, and its back office.
The storefront for Zen Luxury Extensions, a supplier of professional 100% human-hair extensions, aftercare and tools — collections, a colour chart, education and an outlet. Behind it sits a separate admin console, the back office for the store's Arabia operation.
- Collections, tools, haircare and an outlet in one storefront
- A colour chart and an education section for professional stylists
- Brand-ambassador and affiliate sign-up
The same engineering, pointed at your numbers. That's the work.
Book an Opportunity CallHow to start
Start with a number, not a platform.
The diagnosis is paid work: $3,000, fixed, and credited in full to the build. The roadmap is yours either way.
01 · First
Opportunity Call
30 min
With an engineer, not a salesperson
We name the processes worth fixing and the ones that are not. If it is not worth it yet, we tell you plainly.
02 · Then
The audit
$3,000
14 days · credited to the build
Every process scored by payback, and a roadmap with a monthly number on each line.
03 · After the audit
The first build
~4 weeks
Highest payback first
Wired into the booking app, Instagram and till you already run.
Answers
Asked on the first call
We already use a booking app. Do we have to leave it?
No. The first build plugs into the booking app, Instagram account and till you already run. Replacing any of it is a separate decision, made later and with numbers.
Will clients feel they are talking to a robot?
It writes the way your front desk does, says what it is when asked, and passes anything personal to a person: a colour correction, a complaint, a change of stylist. Most clients only notice that the reply came straight away.
What happens to the client list if a stylist leaves?
It stays. History, formulas and next-visit dates sit on the salon's record, not in a personal phone or Instagram account. That is a decision about where information lives, and we design it in from the start.
Have you built for beauty businesses before?
Yes, as client work shown on this page: CoverClap, a Montreal directory of beauty professionals and salons, and Zen Hair, a hair-extension supplier's store and back office. Booking with deposits, reminders and rebooking is what we built into ClinicOS, our own product for clinics and med spas.
What does it cost?
The audit is $3,000, fixed, and credited in full to the first build. Builds start from $15,000 and are priced from the audit's roadmap, so you see the monthly number each one is expected to recover before you commit to it.
How long until something is live?
The audit takes 14 days. The first build ships in about four weeks. We build the highest-payback system first rather than everything at once.
Book a call
Find out exactly where AI pays for itself in your business.
Start with a 30-minute call. If the numbers say AI isn't worth it for you yet, we'll tell you that too.
- 30 minutes with an engineer, not a salesperson
- We name the processes worth automating, and the ones that aren't
- If AI isn't worth it for you yet, we tell you plainly
We onboard a few companies at a time. Naveed Sarwar, founder, sits in on every audit — because the map is the product.