- 11:04Portal · 3-bedReplied
- 11:05Budget · financeAsked
- 11:07Agent · SaraBriefed
Qualified in 3 minutes
Lead capture & CRM
Every portal, site and social enquiry answered in under a minute and qualified before an agent picks it up.
Real Estate
The agent who replies first wins the client. We build the system that replies first.
Portal leads sent to five agents at once, Saturdays spent on buyers who cannot buy, sales that stall after the offer, past clients who list with someone else. We find which costs you most and build the fix.
- Lead capture & CRM
- Listing management
- Viewing scheduling
- Client follow-up
The leak
Where a brokerage loses the commission.
None of these is recorded as a lost deal in the CRM. Flip the switch to see the same four moments with the system in place.
- Portal lead11:04 pm
Is the 3-bed on Elm St still available?
11:04 pm
Replied at 9:30 am. Four other agents had the same lead.
Already viewing with another agent
- Wasted viewingsSaturday
Six viewings in one agent's diary
2 of 6 could buy
Nobody asked about finance first
A Saturday spent on four non-buyers
- Stalled saleDay 34
12 Oak Ave, after the offer
- Offer accepted
- Mortgage approved
- InspectionNobody chased
- Closing
Waiting on the buyer for eleven days
Buyer walks, back on the market
- Past clientYear 5
Bought
Ready to sell
Year 5
Never heard from the agency again
Lists with another agent
Before anything is built, we measure each of these and put a monthly number on it.
Illustrative moments, not client data.How the audit works
What we build
One record from the first enquiry to the keys, and after.
A lead lives in the portal inbox, the agent's phone and somebody's memory. We put the enquiry, the viewing, the sale's paperwork and the client afterwards on one record, so nothing depends on who remembered.
Today
Portal inbox
Holds the lead. Says nothing about who answered it.
Agent's phone
Where the real conversation is. Leaves with the agent.
Sales spreadsheet
Tracks each sale's paperwork, when someone updates it.
Old client list
Homeowners nobody has written to since closing.
One client record
The lead at midnight, the viewing on Saturday and the home-value note five years on belong to one client.
- EnquiryAnswered and qualified in a minute
- ViewingBooked for buyers who can proceed
- SaleEvery missing document chased by name
- ClientKept warm long after closing
Every client shows who has them, what was last said and what happens next.
12 Oak Ave · price changeSynced
Site · 3 portals · assistant2 min ago
Listing management
One listing record feeds your site, every portal and the answers buyers get. Change the price once.
Sat 11:00 · ViewingPre-approved
12 Oak Ave
Finance confirmed · reminder sent
Viewing scheduling
Viewings booked into the agent's real diary, grouped by area, for buyers who have said how they will pay.
Year 3 · spring
Homes on your street are selling for more than you paid. Want this year's figure?
Valuation booked
Client follow-up
Past buyers hear from you every year with something worth opening: what their home is worth now.
Illustrative screens. What gets built follows the audit.
Who builds it
Engineers who ship, since 2018.
We have built production software for clients since 2018, and we run our own three companies on systems we built. The audit is two weeks of an engineer inside your business, not a questionnaire.
- 8+
- Years shipping production software
- Sacramento · Faisalabad
- 18,000+
- Hours of engineering delivered for clients
- Logged on Upwork
- 100%
- Job Success Score on Upwork
- Top Rated Plus
Three companies of our own run this way: a gifting brand, a services firm and farm software.
See how they runCase studies
What we have shipped in Real Estate.
3 projects we designed and built for clients. Each one is live: open it and look around.
Crypsey
Mortgage Analytics Software
Real-time mortgage analytics for lenders and PropTech.
Mortgage performance analytics for lenders, PropTech companies and mortgage professionals, aimed at a market that has gone without real-time default, prepayment and benchmark data. Loan data is aggregated, anonymized and validated, processed with machine learning, and delivered through a dashboard and an API.
- Real-time data aggregation, with anonymization and validation before anything is analysed
- AI and machine-learning processing over loan performance data
- A developer-first API beside the dashboard, with published API docs
Solara AI
Real Estate Deal Analysis Software
Deal analysis and performance tracking for real-estate investors.
An AI-assisted web app where real-estate businesses analyze deals, track how their properties perform and grow the portfolio. Everything sits behind an account, because the numbers in it are the investor's own.
- Deal analysis inside the product rather than in a spreadsheet beside it
- Performance tracking across the properties a business holds
- Account-based access with sign-up, sign-in and password recovery
Smart Zip
Home Value Estimate Software
Home-value estimates and an equity dashboard for homeowners.
A homeowner dashboard a brokerage puts its own name on: an estimated home value with a sale-price range, the value trend over time, a home-equity calculator, recent sales nearby, and the agent one click away from every view.
- Home estimate with an estimated sale-price range
- Home value trend chart and a home-equity calculator
- Recent comparable sales and the home's own details
The same engineering, pointed at your numbers. That's the work.
Book an Opportunity CallHow to start
Start with a number, not a platform.
The diagnosis is paid work: $3,000, fixed, and credited in full to the build. The roadmap is yours either way.
01 · First
Opportunity Call
30 min
With an engineer, not a salesperson
We name the processes worth fixing and the ones that are not. If it is not worth it yet, we tell you plainly.
02 · Then
The audit
$3,000
14 days · credited to the build
Every process scored by payback, and a roadmap with a monthly number on each line.
03 · After the audit
The first build
~4 weeks
Highest payback first
Wired into the CRM, portals and calendars you already run.
Answers
Asked on the first call
Does it work with our CRM and the portals?
No. The first build plugs into the CRM, portal feeds, calendars and phone line you already run. It reads leads where they arrive and writes back to the record you already keep. Replacing any of it is a separate decision, made later and with numbers.
Will buyers know they are talking to software?
It says so when asked, and it hands over to an agent the moment a conversation needs one: a negotiation, a complaint, anything about price beyond what is published. The agent gets the whole thread, so nobody is asked the same thing twice.
Our agents have their own way of working. Does this change it?
It takes the parts agents do not want: the midnight reply, the finance question, the reminder, the chase for a missing document. Showing a home, reading a buyer and negotiating stay with the agent.
Have you built for real estate before?
Yes, as client work shown on this page: Crypsey, mortgage analytics for lenders; Solara AI, deal analysis for investors; and Smart Zip, a homeowner value dashboard a brokerage puts its own name on.
What does it cost?
The audit is $3,000, fixed, and credited in full to the first build. Builds start from $15,000 and are priced from the audit's roadmap, so you see the monthly number each one is expected to recover before you commit to it.
How long until something is live?
The audit takes 14 days. The first build ships in about four weeks. We build the highest-payback system first rather than everything at once.
Book a call
Find out exactly where AI pays for itself in your business.
Start with a 30-minute call. If the numbers say AI isn't worth it for you yet, we'll tell you that too.
- 30 minutes with an engineer, not a salesperson
- We name the processes worth automating, and the ones that aren't
- If AI isn't worth it for you yet, we tell you plainly
We onboard a few companies at a time. Naveed Sarwar, founder, sits in on every audit — because the map is the product.